Colore e Gioia
In July 2007 we started the procedure to register the trademark Colore e LUCE. The name had not been previously registered and so we started selling this "bright" new line at the beginning of December.
Whether due to an improbable strange coincidence or the topical nature of the concept, another major company started selling a product under a very similar name.
Out of recognition of their prior use of the name in this unfortunate "coincidence", we immediately decided to change our brand name to
Colore
&
GIOIA
and to give it a powerful launch by presenting new sample collections at the MADE EXPO fair, which will be held in Milan from 5 to 9 February. We will also offer a groundbreaking series of applications for Spirito Libero and Colour & Joy.
We'd like to take this opportunity to thank Brignola Spa for actively collaborating with us to find a solution beneficial to both markets and thereby improving the already good relations between our companies.
We look forward to seeing you at the "Open Door" evenings at our offices in Paderno Dugnano to share moments of Colore (Colour) & above all GIOIA (Joy).